Hello! I'm Sarah, the face behind PhotoFairytales and I'd like to thank you for discovering my little corner of the internet. I've been running my small independent business here in Norfolk since 2009, and I'm the designer-creator behind almost all the items you see here on the site.

PhotoFairytales is more a village than a city, and as its Lady Mayor (so to speak) I'd like to invite you to a very pleasant village - peaceful and friendly, with a heart warming welcome full of good honest handmade goodness!

PhotoFairytales is me, and I'm PhotoFairytales, that's it... so, whenever you place an order or get in touch, it will always be me that contacts you.

I know that finding a great gift, or a keepsake to mark an important moment, can be fraught with hassle. At the beginning of your travels, you have in mind that your shopping trip will be a pleasant skip through the enchanted forest to the old shoppe (made of gingerbread) which will be packed with quaint and lovely gorgeousness. The problem is, all too quickly you find yourself studying something with "novelty" in the description that costs £20 more than you wanted to spend, and wondering if "it will do"...

Well, no it will most certainly NOT do! (I said that in my bossy telephone voice by the way.)

PhotoFairytales was built out of my love for design and creation, almost everything you see on the site here is designed from the heart by me - and my town plan is that it will offer you inspired unique products at sensible prices. I'm not the only designer in the village though, I have invited a few other carefully hand picked artisans and creative types to join me and you can purchase their work here too.

I've often been accused of being a perfectionist (which I think is possibly a euphemism for "pain in the neck"?), but I can promise you that when it comes to working on your order I will use all those annoying perfectionist traits I have to produce something you will adore. (Just be grateful you don't have to live with me...)

PhotoFairytales is a small business, run from our family home in Norfolk - and I would like to extend a warm welcome and thank you for stepping off the beaten track and discovering this little parish! For regular chat and glimpses into life here at PhotoFairytales HQ, you can find me on Facebook at @photofairytales

Sarah Thexton

My customer philosophy...

I know that buying online can sometimes feel like venturing into the unknown (which is probably why so many people stick with the big, boring sites that sell all the same things). So, my philosophy is quite simple: To offer you (my lovely and wise customer) something unique, created especially for you with care and attention to detail - and to bundle that with good old fashioned bend-over-backwards customer service, and a safe secure payment process for your hard earned money.

You're looking at an award-winning business!

Some of my recent accolades (not that I like to show off...):

  • Best Online Handmade Gift Shop Owner (UK) 2021
  • Best International Bespoke Handmade Gifts Retailer 2021
  • Best Online Personalised Gifts & Nursery Decor 2020
  • Excellence in Personalised Handmade Gifts 2019
  • Sustained Excellence for Personalised Handmade Gifts 2019
  • Best Personalised Gifts Company 2019 - East Anglia
  • Best for Personalised Handmade Gifts 2018

About me, in a tiny nutshell...

I was born in Surrey, grew up in Berkshire, studied art & design, moved to Bath, met my husband, moved to Norfolk, became a mum. In-between I've worked in all sorts of places (some OK, some great, and some don't-want-to-go-to-work-today type places - you probably know the kind?). I've worked mainly in theatre marketing, publishing, copyrighting and graphic design. I run my business from a slopey-ceilinged studio in our family home in a small market town just outside Norwich.